Objectives of JSB

Given infancy of scholarly enquiry, extending conceptual underpinnings of Social Business Entrepreneurship and effectively integrating the theory and practice is essential to the development of this emergent field. The landmark coining of Social Business by the 2006 Nobel Peace Prize Winner Muhammad Yunus has revolutionalised the entrepreneurial world to rethinking of capitalism with a human face. Social Business, defined as a non-loss, non-dividend enterprise – dedicated entirely to achieving a social goal – where an investor aims to help others without taking any financial gain, rather reinvests all profits in expanding and improving the business or for increased benefits to society, has widened the realm of social entrepreneurship. Until very recently, the movement around social entrepreneurship has not showcased social business because of its non-existence. However, with launching and creation of a number of social businesses within the Grameen organisations in Bangladesh and elsewhere during the last 4/5 years, the concept has gained theoretical perspective as a subset of social entrepreneurship.

In fuller fulfilment of its mission and vision, the Journal of Social Business (JSB) aims to provide valuable insights into academic developments in the emerging field of social business entrepreneurship – theoretical perspective, research, etc. The Journal thus attempts to attract high quality papers on social business entrepreneurship from a range of scholarly perspectives including but also beyond business and management.

The JSB aims to provide an interface between the social missiondriven practitioner community – entrepreneurs who are actively engaged in embracing the challenge of a ‘new’ orientation to businesses while maxmising social impact and the development of effective strategies for integrating their innovations into their ongoing and future operations; and the academic community – who perceive the opportunity to apply their work (qualitative and quantitative) to critical issues facing the society and are enthusiastic to pursue scholarship on community-grounded paradigm shift while encouraging entrepreneurial activities aimed at maximising social impact.

The Journal will obviously provide a forum for a wide range of discussions of the problems and experiences of social cause-driven entrepreneurial activities – both for-profit and not-for-profit – in their various manifestations and initiatives to achieve social benefits where unmet needs are perceived. This would offer an accessible and engaging analysis of the global expansion of financial markets in underserved communities.